Hello young marketers and future media mavens! Think about how excited you’d be if a story about your amazing science project was published in the local newspaper. You’d want everyone to know, right? The same thing happens when a company has a press release published. But, what do they do after it’s published? Today, with a little guidance from our friends at Ace Pacific Media Company in Irvine, California, we’ll learn what to do with your press release after it publishes!
Step 1: Celebrate and Share
First things first, celebrate! Getting a press release published is a big deal. But don’t keep the news to yourself – share it! Post the press release on your company’s website, share the link on social media platforms like Facebook, Twitter, and LinkedIn. This will help you reach a wider audience.
Step 2: ‘As Seen In’ Branding
Have you ever seen a company say something like “As seen in The New York Times”? That’s called ‘As Seen In’ branding. It’s a way to show people that your company has been recognized by a well-known publication. After your press release is published, consider adding ‘As Seen In’ branding to your website, emails, and other marketing materials.
Step 3: Retarget the Release Through Social Media
Retargeting is a way to keep showing your press release to people who have already seen it or have visited your website. You can use social media platforms to do this. For example, you could create a Facebook ad that shows your press release to people who have visited your website. This keeps your company fresh in their minds!
Step 4: Write a Blog Post
Another great way to get more mileage out of your press release is by writing a blog post about it. You can go into more detail about the news in your press release, share behind-the-scenes information, or discuss why this news is important for your audience. Don’t forget to link to the press release in your blog post!
Step 5: Monitor and Engage
After sharing your press release, pay attention to who’s talking about it. If people are commenting on your social media posts, make sure to respond. This is a chance to engage with your audience and answer any questions they might have.
Step 6: Analyze and Learn
Finally, look back at how your press release did. Did it get a lot of views? Did people share it on social media? Use this information to learn what works and what doesn’t, so you can make your next press release even better.
And there you have it, young marketers! With these steps and a little help from Ace Pacific Media Company, you now know what to do with your press release after it’s published. Remember to celebrate and share, use ‘As Seen In’ branding, retarget the release, write a blog post, monitor and engage, and analyze and learn. Now, go out there and make the most of your press releases!